
Rural Health America Logo
Rural Health America (RHA) is a consulting firm specializing in assisting rural medical pratices. They needed help redsigning their logo. The old logo, was a simple acronym version of their name. The goal was to create a logo that incorporated RHA with a unique symbol that represented the field in which they worked. We went with a Compass symbol to represent "rural". We also decided to incorporate the full name in script along with the acronym. We used green to offest the monochromatic feel of the compass symbol and the black acronym. This made the logo "pop", as we like to say it. The logo is simple enough that it will make an impact without being too complicated for print and other media.