Smitty Designs = Search Engine Optimization (SEO) Specialists

While we love a good magic show, there is nothing magic about ranking high in popular search engines. Success in this field derives from a good strategy, hard work and patience - a lot of patience. Besides, what is the point of ranking high in the search engines if you are not converting traffic into customers? Our approach to SEO is to work with you to define your goals before we embark on a keyword campaign. Then, once the goals are determined, a strategy is formed and we get down to business!

We won't promise anyone a #1 ranking in Google or Bing, because there are too many variables, some that are out of the SEO's control. In fact, you should be wary of anyone making a guarantee for a high rank.

What Would More Customers Do For Your Business?

Dumb question, right? But the fact of the matter is your competition is taking advantage of the traffic that they get from ranking higher in the search engines. Shouldn't you? You're probably paying the cost of developing, owning and operating a website now, so let Smitty Designs show you how to recoup those costs and add to your bottom line by implementing an SEO solution that works for you!

FROM THE SEO CASE FILES

SITE: www.masterdannys.com

OWNER: Danny Margoupis

SITE AGE: New Site

INDUSTRY: Martial Arts

GOAL: Rank #1 on at least 5 Keyphrases within 3 months

PHASE I: DEFINE KEYWORDS

During this phase we interviewed Danny to determine his goal and help him decide which keywords/keyphrases would drive traffic to his site. We expanded that list to include local variations to reach "targeted traffic". Targeted traffic results in higher customer conversions and this is key to any organization looking to get customers from the search engines. We took his top 5 key words and expanded them into 4 to 5 word keyphrases to get to that "target" audience. For example, one of his top 5 keywords was "Tae Kwon Do", but since his school is located in Fredericksburg, VA, he needed to get traffic from that area, not some place like Sheboygan, Wisconsin.

PHASE II: OPTIMIZE THE SITE

Once we had the keywords defined, the next step was to make sure his website was completely optimized to reflect them. This is an important step. Search engines are looking for specific elements on the site and if the pages do not contain them or there are errors on the page, the rankings will suffer. We also worked at refining his content to ensure that the keyword density was in line with the top ranked sites. Finally, during this phase we made sure that we had submitted sitemaps and requested indexing by the major search engines.

PHASE III: LINK THE SITE

Search engines love links. The more inbound links to your site the better, but there are some stipulations. We advised Danny on what sites to target for obtaining reciprocal links and also devised an effective strategy for developing landing pages that focused on his target keywords. With our guidance, Danny began a link building blitz that paid off big-time!

PHASE IV: MONITOR & MAINTAIN RANKINGS

The results were no surprise. But that didn't mean that the work was over. We provided Danny with weekly reports showing his progress. Once he obtained the rank he was after, we continued to provide suggestions to ensure that he didn't lose his positions. Once you reach the top, the competitors take notice.